The Elements Kit combines archetypes as a window to understanding identity, and human-centred design as a doorway into designing experiences.
If an archetype is a picture that tells a thousand words about who we are, human-centred design offers us tools to shape our own life.
Since archetypes are a pictorial language, they marry well with the visual nature of design thinking.
Together they form a relatable and memorable language to understand the colourful diversity of our human experience.
Their combined creative intelligence helps us design a path of creative alignment.