The Elements Culture Manifesto
The Elements Experience inspires genuinely meaningful and purposeful culture,
one creative individual at a time.
Culture begins...
Every company started as a seed of an idea in one person’s mind, and one small step preceding another. Just as a house is built brick by brick, the journey of culture grows from each small step that every individual makes along the path.
Culture supports...
Culture is the 'skeleton’ - the fundamental scaffold and supporting structure that is slow to evolve and the most challenging to change. Its upside is robustness and resilience, its downside is inflexibility. The challenge is to maintain a flexible musculoskeletal system: robust enough to stand, with interconnected muscles that are flexible enough to shift and move.
Culture cascades...
Rather than something that can be manufactured - culture is inspired by the personal, unique energies of the individual leaders who foster team spirit and community. Culture begins from the top and cascades down.
Culture thrives...
While culture is commonly seen as the collective personality of a company, encompassing its mission, vision, ethics, norms, traditions and work environment, it relies on the attitudes, commitments and relationships of every individual in the company.
Culture humanises...
Culture is the natural reward for catering mindfully and genuinely to human need. A thriving culture understands that its people are humans, not machines. Great leaders know that successful business is more than money, and that work life needs to centre around more than performance alone.
Culture optimises...
A win-win occurs when company leaders understand the potential and passion of team members well enough to fully utilise their best skills and talents. When culture optimises human potential, it’s a win-win for everyone.
Culture balances...
It’s a balance of reasonable and fair-minded give and take. Of balancing pleasure and performance. Of balancing home and work life, teams and colleagues with friends and family, hobbies and side-hustles with committed productivity in the workplace.
Culture cares...
Culture is a natural result of human authenticity and care, inspiring a genuine commitment to creative productivity.
Culture champions...
When individuals are championed to turn up and genuinely show up to support a mission that recognises who they are authentically, culture occurs as a natural alchemy that aligns a special kind of union between company purpose, and personal authenticity and ambition. Great culture allows people to feel seen, heard, respected and valued.
Culture converses...
Culture is a result of empowered connection and togetherness.
It grows one creative conversation at a time.
Company culture is only as good as the people
behind its products and services.